AMC Consulting

The Challenge

When AMC Consulting approached Redback Analyticxs, they were facing a challenge common to many businesses across the Vellore region — a strong offline reputation built over years, but almost zero online visibility. Their competitors were consistently outranking them on Google, and potential clients searching for consulting services in Vellore, Katpadi and Ranipet were simply not finding them.

Despite operating for over 8 years and holding a strong client base in Tamil Nadu, their website sat buried on page 3–5 of Google results for every core service keyword. Their Google Ads account was active but poorly structured, burning budget on irrelevant clicks with a cost-per-lead nearly 3 times the industry average. There was no Google Business Profile, no local SEO strategy and no content plan in place.

Poor Search Visibility

Ranking on page 3–5 for all core keywords in Vellore, Katpadi and Tamil Nadu searches.

Low Organic Traffic

Fewer than 380 organic sessions per month — well below the industry average for their sector.

Zero Local SEO Presence

Google Business Profile was unclaimed. No locally-targeted landing pages for Vellore or surrounding areas.

Wasted Ad Spend

Google Ads running 14 months with broad match on every term, no negative keywords and no dedicated landing pages.

Our Strategy & Approach

Our Vellore-based team began with a comprehensive digital audit before building a fully tailored strategy. Rather than applying a generic template, we mapped every technical issue, keyword gap and competitor advantage before touching a single page — ensuring every action addressed a real, measurable problem.

Step 1 — Full Technical SEO Audit

We crawled the entire site uncovering 47 crawl errors, 23 broken links, missing Schema markup, uncompressed images adding 2.8s to load time and Core Web Vitals in the red. We benchmarked AMC against their top 5 competitors across Vellore and Chennai.

Step 2 — Local SEO & Google Business Profile

We claimed and fully optimised the Google Business Profile — adding service areas covering Vellore, Katpadi, Ranipet, Tiruvannamalai, Ambur and Vaniyambadi — then built 6 locally-targeted landing pages, each over 1,000 words, one per key town and service combination.

Step 3 — Technical Fixes & Core Web Vitals

We resolved all 47 crawl errors, implemented LocalBusiness and BreadcrumbList Schema, served next-gen WebP images, enabled browser caching, minified JS/CSS and migrated to a faster server. Largest Contentful Paint dropped from 4.8s to 1.9s on mobile.

Step 4 — Content Marketing & Link Building

We produced 12 long-form SEO blog articles targeting Vellore-area and national search intent. Alongside this we secured 18 high-authority backlinks from Tamil Nadu business directories, industry publications and national PR placements — lifting Domain Rating from DR 12 to DR 27.

Step 5 — Google Ads Restructure

We rebuilt the Google Ads account from scratch — splitting campaigns by service and location, tightening match types, adding 200+ negative keywords, writing new ad copy with local intent signals and building 4 dedicated landing pages. Cost-per-lead dropped 48% in the first billing cycle post-restructure.

The Results

Within 6 months of campaign launch, AMC Consulting saw dramatic, measurable improvements across every key digital performance metric — and organic growth has continued to compound every month since.

140%

Organic Traffic Growth

Month 1 → Month 6

3×

Lead Volume Increase

vs. 12-month prior average

#1

Google Map Pack

Vellore primary keyword

48%

Cost-Per-Lead Reduction

Google Ads restructure

62

Page 1 Rankings

Vellore & Tamil Nadu

1.9s

Mobile Load Time

Down from 4.8s

Month-by-Month Progress

Month 1 — Audit & Foundation

Fixed 47 crawl errors, claimed and fully optimised Google Business Profile across Vellore district, rebuilt Google Ads account with 200+ negatives, set up GA4 and Search Console tracking dashboards.

Month 2 — Content & On-Page

Published 4 long-form blog articles. Rewrote all 8 service pages with local SEO copy. Implemented Schema markup site-wide. Organic impressions up 35%. Core Web Vitals moved to green across all pages.

Month 3 — First Page 1 Rankings

11 Vellore and Katpadi keywords hit page 1. Organic traffic crossed 1,000 sessions for the first time — a 60% increase vs. month 1. Google Ads cost-per-lead down 22% month-on-month.

Month 4 — Google Maps 3-Pack Entry

AMC entered the Google Maps 3-pack for their primary Vellore keyword — generating direct call enquiries from Maps for the first time. Ranipet and Tiruvannamalai pages reached page 2. Monthly lead volume doubled.

Month 5 — Authority Builds

Secured 18 high-authority backlinks from Tamil Nadu publications and national sites. Domain Rating DR 12 → DR 27. Page 1 keyword count grew from 11 to 38. Ads cost-per-lead now 40% below start.

Month 6 — Full Results

140% organic traffic growth. 62 page-1 rankings across Vellore, Katpadi, Ranipet, Tiruvannamalai and national terms. #1 in Google Maps. Lead volume 3× the 12-month prior average. Cost-per-lead down 48%. Campaign ongoing.

Client Testimonial

"Redback Analyticxs completely transformed our online presence. We had been struggling to get found on Google for years — within 6 months we were ranking #1 in Vellore on Google Maps and receiving more enquiries than ever before. Our organic traffic more than doubled and the Google Ads results improved dramatically. The team is professional, totally transparent and they genuinely understand the Tamil Nadu business market. If you're a Vellore business looking to grow online, look no further."

Willimes Clark Managing Director, AMC Consulting

AMC Consulting — National SEO & Google Ads Case Study

The Challenge